Whilst working at SOON_, I helped assist with the creative art direction on the artist photoshoot, for a new headphone product launch from Bowers & Wilkins.
The concept for this shoot was all based around a core feature of the new PX wireless headphones, and that is the three different noise cancelling settings. We wanted to virtually bring the locations to us by projecting those environments up on the wall in the studio.
To give some context to this project, we as an agency project managed the whole thing, from sourcing props for the product flat-lays, finding the right studio with space, to logistics and pulling together a complete production team in order for us to capture the content.
We had a professional photographer and cinematographer fly in from Germany, who both had impressive credentials required for this complex shoot. Lighting, make-up and fashion stylists were all brought in to assist with maintaining the best levels of detail.
What you can see here are behind the scenes photos I took with my own mirriorless digital camera. One of the artists that you might recognise is the super talented conductor and composer, Jules Buckley.