I chose to redesign the HSBC website as a personal challenge, to explore some unusual layout ideas. At the time, HSBC’s Personal ‘public facing’ side of the website looked super dated but the Business side had an obvious facelift.
At the time, I felt that the Personal side was lacking a sense of identity and visually engaging content. It felt extremely corporate wasn’t compelling. The messaging, sign posting and focus points weren’t clear. It all just confuses the user, causing various questions which lead to a very confusing user journey. In addition to that, the hierarchy was all over the place.
I concentrated on designing a much more defined user journey on the home page. I experimented with a creative layout, with clear features and sign posting, quick links for commonly visited areas, along with easy to use navigation. Suggested search with added breadcrumbs, would help direct the user.