I chose to redesign the HSBC website as a personal challenge, to explore some unusual layout ideas. At the time, HSBC’s Personal ‘public facing’ side of the website looked super dated but the Business side had an obvious facelift.
At the time, I felt that the Personal side was lacking a sense of identity and didn’t have much of a tone of voice, nor did it have engaging content to context with their customers. It felt too corporate and wasn’t compelling. The messaging, sign posting and focus points weren’t clear enough. It all just confuses the user, causing various questions which lead to a confusing user journey. In addition to that, the hierarchy was all over the place.
I concentrated on designing a more defined user journey for the home page. I experimented with a creative layout, with clear features and sign posting, quick links for commonly visited areas, along with easy to use navigation. Suggested search with added breadcrumbs, would help direct the user.