Project overview

Ford’s annual ‘Make It Driveable’ event aims at bringing together startups to explore ideas and innovative technology to be integrated into the future of automotive.

With this project, I lead the creative direction with the team of designers and developers at SOON_, to conceptualise and produce something truly different with meaning behind our creative choices.

A digital presence in 6 weeks

Our brief was to design and build Ford’s event website, coinciding with the launch of their first tour location in Paris. The deadline of 6 weeks was pretty tight.

The website was designed primarily with developers and tech specialists in mind, hinting to familiar elements they would see in their coding environments.

We took Ford’s ‘Make It Driveable’ branding and added our own touch. The Blue and Teal palette gives the event’s identity a striking fresh look, but we also decided to be daring and choose Pink as a highlight colour, which added a sense of action and urgency whilst contrasting well with the Blue.

We fed back to Ford with our progress and they responded very well to our direction and creative decisions. The next thing we ticked off the list was creating illustrations to visually enhance each competition category the developers and teams would be entering. Each representing a different scene of how connected app technology is used within their cars.

We refined the event logo to make sure brand collateral was consistent across their 9-stop tour. Whilst we were crafting the visuals and designs, the developers were structuring out the back-end, including a bespoke form for individuals to apply for the event.

Overall the event was a big success and Ford were pleased with how everything came together so quickly and all in-house at SOON_, creating a digital environment from scratch in a matter of weeks.

You can check out some of the event highlights below.