Nike does have a ‘Trained’ podcast focusing on fitness, but what if they merged that into a cultural based podcast? This is where my idea for ‘The Swoosh’ came from. A podcast experience taking you behind the scenes with stories and chats from artists, athletes and creators all over the world.
Here we have editorial structured content, which animates when you scroll down and creates a space to move through. Once you reach the bottom of the page, you can continue to scroll, which takes you directly to the next live episode.