IRIS Audio

Project overview

IRIS Audio is a tech start-up innovating in the audio space with products and solutions that heighten the way you listen. Through algorithms and AI machine learning, they produce products that bring back lost data within audio at compression stage. This allows us to hear audio in a way it was originally intended.

Creative role

My role was to elevate the design execution across multiple areas of the business, from brand identity and marketing comms output, to the experience and visual aesthetics of their products. I lead the holistic creative direction across everything we made.

Product suite landscape

The suite of products ranges from 'Clarity' a background noise removal tool for video calls, to 'Studio' a product that cleans up your audio files, whilst applying 'Clarity' functionality. These products cover a wide range of industries where their application can help improve audio experiences for end users.

Modular architecture and componentry

I started to wire out a comprehensive range of components that holistically sit across the product suite and experiences. Functionality like the audio player, would have different varients and be used in multiple of locations.

Website

We started to rebuild and redesign the IRIS Audio website from scratch, from research and strategy through to ux and design, working closely with different teams on this particular project, such as development, marketing and director stakeholders.

'Listenwell' iOS App

This iOS app allows someone to control functionality and features on their IRIS Flow Headphones, whilst having access to their music library. This was a proposed redesign of their current app, which would bring the product into the design direction IRIS was going with.

Products & Dashboards

As a team, we pushed forward with developing and evolving the suite of products to shipment phase, with continious iteration and product improvement based on user feedback. I designed visual experiences for the app and dashboard environments.

Background noise reduction visualisation research

One challenge I had was figuring out how we visually communicate what the technology is doing to the audio experience. After multiple discussions and research, we came across a solution that dynamically interacts with the waveform. The blue 'metaballs' show unwanted background noise and the red ones represent the sound you only want to hear.

By toggling the technology on and off, you can visually see what is happening in real time.

Atomic toolkit & Design system

After developing the brand identity out and creating a foundational direction, I started to create an atomic toolkit that could be accessed and used by different teams such as Development, Marketing, Content and Sales.